Keywords:
- Android TV, Play Store, Set-top-box, Super Aggregator, TCO;
- ABR, mABR, HLS, DASH, CMAF, DRM, CDN, Latency, CMCD, VMAF, Deep Caching, Open Caching, MEC;
- DAI, CSAI, SSAI, Stream Stitching, Ad Inventory, CTV;
- Hybrid Delivery, DVB-I, Operator App, Multiscreen, AI, EPG/Start-over/Catch-up.
Also, OTT Video ABR unlocks innovation by quickly enabling new services such as VR (virtual reality and immersive video in 360 or 180 degrees), advanced audio experience (e.g., choose your own mix), advanced video experience (e.g., select your camera and multi-live), the latest improvements in audio and video quality (e.g., spatial audio, high frame rate, high dynamic range, wide color gamut, lower latency), and “watch together” with social interactivity on the TV app or the companion mobile app. New monetization options appear, such as linear TV ad-break replacement with advertising targeted for each viewer or home. Video advertising is obtained programmatically (automatically) from video ad servers. It’s also easier for Telcos to adopt newer and more bandwidth-efficient audio and video codecs already supported on only some devices, but not yet all of them, requiring device capabilities management.